Training
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Synopsis
In today's world where businesses are competing for public image and goodwill, the role of Public Relations is getting very
important. You get Business only when Your Customers feel good with Your Company Image.

Organisations rely on maintaining a good relationship with their public, whether with customers, potential customers,
government officials, suppliers or employees.

Doing business today includes competing for public image and goodwill through the diverse field of public relations. learn the
best in public relation practices to maintain good relationships with your organisation's publics, internal and external audiences.
Objectives
At the end of the programme, participant should be able to:
1) How to manage communications actively
2) How to apply strategy and creativity in the management of PR
3) How to establish proactive employee communication strategies
4) Techniques to overcome public relation challenges and stay relevant in any situation
5) How to communicate in a crisis situation
Facilitator
Mr Marsh Terranova is a Senior Consultant and Master Facilitator. He is a public relations expert who understands that public
relations must work in tandem with every marketing element. Depth and breadth of experience in the business and corporate
environment, he delivers cutting edge media services and strategies.
Copyright © 2008 Enterprise Development Centre @ Association of Small & Medium Enterprises
167 Jalan Bukit Merah Tower 4 #03-13 Singapore 150167 Tel: 65130 388 Email: edc@asme.org.sg
Event Topic:
Workshop on Buzz in Public Relations
Fees:
S$428 (for MNCs & Individuals)
S$400 (after SDF subsidy for SMEs)
(Fee includes handouts, lunch & teabreaks)
Register by 12 March for our
SPECIAL 1-for-1 Promotion
Date:
23 March 2010, Tuesday
Time:
9.00am to 5.00pm
Venue:
Bayview Hotel, 30 Bencoolen Street
Company:
Name:
Designation:
NRIC/Passport No.:
Qualification:
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Highlights of Activities
PREPARE™ Programme
17 - 18 March 2010
21 - 22 April 2010
Complimentary Business Clinics
Finance
15 March 2010
Legal
15 March 2010
Seminars
4 March 2010
Projecting a Professional Image for Career
and Business Success
22 March 2010
Roles of HR in Merger & Acquisitions
26 March 2010
Business Financing
Training Programmes
16 March 2010
Workshop on Understanding Financial
Statements
18 March 2010
Workshop on Effective Cash Flow
Management, Budgeting and Analysis
19 March 2010
Workshop on Key Performance Indicators
23 March 2010
Workshop on Buzz in Public Relations
25 March 2010
Workshop on Performance Management
Tools and Techniques